What does this mean to you?

I know what this represents to me, but what is it telling you? It's a survey about the press from both workers in media, and from common folks who aren't. Statistically speaking, I find it wanting in a couple of regards, but it's actually quite well put together.

http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1000920962